Music Report free essay sample

Music Television was introduced on cable television and revolutionized rock marketing. Just as FM radio had superseded the hit-oriented AM format, music videos, produced as mint-movie advertisements for songs, became essential to a performers popularity. Early In the decade, the British group the Police was one of the first to combine a progressive sound with polished videos. The expense of producing videos and Mats virtual monopoly made It difficult for experimental music to compete with the dance-pop sung by American artists like Michael Jackson, Prince,Whitney Houston, and Madonna, and the British groups Duran Duran and Depended Mode. Nevertheless, performers such as the Irish group 1-12 and the American group R. E. M. Emerged from their underground roots to enjoy enormous success. Now a few of the new genres of the asss. In the early asses, the new wave movement, a sub genre of punk rock that began in the ass, was generating a more sophisticated pop sound. Which leads me to my next new asss genre. In 1979, the album Rappers Delight by the American group the Sugar Hill Gang moved rap music (a rhyming, rapidly spoken word form of black dance music)from the clubs of New York City to the national scene. Rap was assimilated into popular culture through such mainstream artists as the performer M. C. Hammer, the group Run-D. M. C, and rapper-actor Will Smith , the Fresh Prince of the duo D. J. Jazzy Jeff and the Fresh Prince. One of the first controversial rap hits was the hip-hop song The Message by the rap group Grandmaster Flash and the Furious Five. Despite its controversies, rap was terrible to young white males and was imitated by many white American groups, including Blonde and the Beastie Boys; it was combined with hard sock in the music of the Red Hot Chili peppers and other groups.By the late sass, rap had replaced rock as the most popular music of social commentary (not something all of us would agree with). Another genre was glam meter better know as hair metal by most originated in the early asss. Some of its characteristics are lyrics that focus on sex, drugs and alcohol. Musically speaking, Hair metal songs often featured distorted guitar riffs shred guitar solos, antithetic choruses, hard hitting drumming(usually not musically correct, chuckle.Many Hair metal performers became infamous for their debauched lifestyles, long, teased hair, and use of make up, gaudy clothing, and accessories. The genre took most Of its influence from asss rock and heavy metal bands, Like KISS, and Alice Cooper. Some of the most popular Hair band songs were Deaf Leopard Pyromania, Motley Crye Shout at the Devil , W. A. S. P. W. A. S. P. , Rat out of the cellar , Quiet Riot Metal Health, Docked Tooth and Nail, Twisted Sister Stay Hungry. K now we have my favorite part music effect on society, we will begin first tit fashion. Well in the eighties your fashion depended mostly on what kind of music you listing to. Punk, metal, and hard rock fans would wear torn and tattered clothes, chains, chuck Taylor, patches and anything else to look like there band or favorite artist. This idea is the same for most other artists of the asss if they wore it there audience wore it. Music all so gave some fans the excuse to go over the top in every way everything in huge amounts lots of sex, lots of drugs and alcohol.In schools it ad affected everything know one wanted to come to school so a lot of them would skip or drop out early. And many of them developed a very arrogant attitude against the establishment, their parents. This era of music also effected our uncommon. The record industry boomed every one needed the new cruel CD Or whatever it may have been.

Marketing Plan for El-Amrawy and Nounou - myassignmenthelp.com

Question: Discuss about theMarketing Plan for El-Amrawy and Nounou. Answer: Introduction: The purpose of this business report used to prepare a marketing plan along with marketing objectives for a newly launched digital wearable product, which is being launched in the market of Australia. The main aim of the marketing plan will be to fix up on strategy, which can help to attract the maximum number of customers; thereby making it is successful market entrant. The wearable technological device, which helps to crack the level of fitness of an individual, is one of the most popular electronic gadgets in the consumer market. It is essential for the marketing plan to ensure that, the newly launched product is able to make maximum utilisation of this business opportunity. Situational Analysis The Activity tracker fitness devices, which is mainly aimed for the fitness aware and health conscious individual is currently one of the popular electronic gadgets among the population of Australia. According to the report of El-Amrawy and Nounou (2015), more than 70% of the adult Australians, who have use some kind of Activity tracker in the form of wearable device have agreed upon the fact that use of the gadget has help to improve upon their fitness level. This is mainly due to the fact that with the help of the information that are provided by the fitness tracking device, it is possible for an individual to track their overall physical activity. This type of wearable fitness Technology is mainly popular among the population of 30 to 35 years old. The external business environment in the form of highly developed economic and technological infrastructure in Australia it is possible for the newly launched fitness band, Digifit to easily implement their marketing strategy as a new entrant product. Opportunities and Issues With the level of health awareness increasing among the Australian population, this is common among the use of the people to make use of the wearable fitness devices in order to track the level of fitness. The small size of these devices makes it possible for every type of people to easily use the device, thereby increasing the popularity (Ryan 2005). The newly launched wearable fitness device is introduced in the market under the brand name of Digifit need to make use of this business opportunity. The major threat of the newly launched product is due to the presence of reputed brands like Samsung Smart watch, Apple iWatch and Fitbit fitness bands, which have gained huge popularity over the years. Nevertheless one of the major strength of the newly launched Digifit fitness band is due to the fact that they are able to sale the product at much lower cost compared to most of the rival brands, which is also believed to be the major competitive advantage. In the initial stage however, like all other new entrant product in the market the Digifit will have to deal with the weakness of less brand popularity among the target group of customers. Marketing Objectives The objective of the marketing plan is to implement an effective strategy, which can help the Digifit fitness band to capture a significant market share of the market of wearable technology. The marketing plan will use effective communication strategy in order to reach out to the target group of customers and delivered the message, which will help the customers to understand the uniqueness of Digifit fitness band. Due to the low level of pricing of this fitness band compared to other similar devices, it is possible for the company to target wide range of audience among the Australian population. Marketing Strategies According to Smith (2017), market segmentation is one of the essential part of marketing strategies. This help to divide the target market of a company based on different types of characteristics and buying behaviour of the customers. Due to the fact that digital fitness band is quite popular among all types of people in Australia, the market segment for the latest launched Digifit. It is also relevant to mention in the context that due to the low cost of the fitness band, it is possible for the company to segment their market with individual making low level of income. In spite of the fact that that fitness band are suitable for people of all age category, the main target group for the Digifit band includes individual within the age category of 30 to 40 years. The main highlighting point about the Digifit band is related to their value proposition, which is the fact about the low cost and high quality product. In spite of their low cost they are not compromising upon the features that are usually available in any normal fitness band. This can be the major element, which will help the company to establish a brand reputation among the consumer market of Australia. With the help of effective value proposition, it is possible for the company to deliver high quality product and able to gain the trust of the customers. It can also help the fitness band to capture unique position in the fitness industry of Australia, which is believed to be one of the fastest growing sectors in context of the modern days. Armstrong et al. (2015), have mentioned about the importance of brand positioning strategies, which is aimed by a business organisation to reach out to the target group of customers at their psychological level of buying decision making process. With the help of effective brand positioning strategy by Digifit, it is possible for them to maximize the total number of customers and also attract the same from Rival brands, which are highly popular among the present generation of Australians. With the help of effective branding strategy and brand positioning, it is possible for the company to gain significant competitive advantage. Marketing Mix The marketing mix strategy is decided with the help of four major elements. The product that is launched by the Digifit is a wearable fitness band, which is one of the most popular electronic devices. The main highlighting features of this product are the low cost and high quality of material that is being used (Huang and Sarigll 2014). The price of the fitness band is budget friendly that can be afforded by people of all section of the society. In spite of its low cost, the company has not compromised up on the level of quality. The place of launch of the fitness band is currently at few of the major cities of Australia. After few months the product will be available from all parts of the Australia. The promotional strategy which is being used by the company is mainly to attract the people of younger generation. Hence they are mainly depending upon the digital form of marketing campaign. Budget Profile Cost of Digital marketing: $500 Cost of traditional form of marketing: $500 Cost of repairing essential Marketing Communication elements: $700 Cost of hiring experienced market researchers: $200 Monitoring and Control It is essential for the Digifit brand to monitor the marketing strategies that are the implemented along with the total volume of sales. With the process of monitoring it is possible to estimate upon the overall market share of the product, which has the potential to improve over the recent future. Conclusion In the concluding note it can be said that it is essential for the newly launched fitness band to make use of the business opportunity that exist due to the fact that most of the Australian population to get the latest information about their health status. The low cost of the fitness band along with high level of quality is one of the major competitive advantages. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. El-Amrawy, F. and Nounou, M.I., 2015. Are currently available wearable devices for activity tracking and heart rate monitoring accurate, precise, and medically beneficial?. Healthcare informatics research, 21(4), pp.315-320. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. Ryan, P. (2005). Programs and equipment that are leading the industry: highlights from the 2005 IDEA Fitness Programs Equipment Survey. IDEA Fitness Journal, 2(7), 91-94. Smith, K.W., 2017. KWSnet Fitness/Exercise Index.

Romeo and Juliet Baz Luhrmann Essay Example

Romeo and Juliet Baz Luhrmann Paper Romeo and Juliet is one of William Shakespeare’s most famous plays. This is probably because at the time that it was written it had themes of forbidden love a theme that was never touched upon before Shakespeare. The story is about two young people who are from feuding families who at one families masquerade ball fall in love at first sight, and even when one parent tells Juliet to marry someone else she refuses and would rather be disowned than marry some one else. To be able to be with Romeo she takes a poison that would make her appear dead. When Romeo hears of her ‘death’ he is so distraught and depressed that he kills himself at the side of her death bed. When she realises what he has done he takes Romeo’s blade and impales herself on and they lie together until they are found by her father. Due to their death the two families end the feud. The reason that the relationship between Romeo and Juliet is so important to the plot of the play is because their love was forbidden yet destined to be. It is also very important because this is viewed as one of the first stories that uses the metaphor of opposites attracting to describe the love between the two central characters. We will write a custom essay sample on Romeo and Juliet Baz Luhrmann specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Romeo and Juliet Baz Luhrmann specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Romeo and Juliet Baz Luhrmann specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also the story through out uses a huge variety of dramatic irony to show what will happen. The central scene that I am looking at is Act 1: Scene 5 this in the film is ball scene. I will also use other scenes to show the way Romeo and Juliet react towards each other. Firstly, in the opening scene you see the coat of arms of the two families; the Montague’s and the Capulet’s, the colours of the coats are significant to the central scene. The Montague’s coat of arms has a yellow colour on it and the Capulet’s has a blue colour on it. Later on in the film when you see Romeo and Juliet first lay eyes on one another, they see each other through a fish tank; this tank is filled with fish that are luminous blue and yellow. The use of the fish have several connotations one of them is that fish are seen as very relaxing animals and the way they move is very gracious, since in the seen the fish seem to be the same species but different colours this could be seen that the two families are the same but because of their last names are forever going to be separated from each other. Also the fish show no signs of aggression to each other and I believe that this is a metaphor for Romeo and Juliet, this is because in the film version we see Romeo and Juliet have their heads submerged into water (separately), and then later on in Act 2: scene 2 you see them when they kiss start spinning around in the pool. This is exactly like the fish because they are both yellow and blue and they are at peace with each other in the water just like the fish. Secondly, in the literal version when Romeo and Juliet are leading up to the kiss, they use lots of religious metaphors and similes to show how much they feel for each other, and how much they long to be with each other. My first example is that Romeo calls himself the pilgrim and the palmer and he calls Juliet a saint and an angel. This shows that he only feels as though he is a loyal follower/ servant to her, this is also something that Romeo does when he thinks he has found love and this is shown by the quote ‘tis no less, I tell ye, for the bawdy hand of the dial is now upon the prick of the noon’ this is said by Mercutio to show that once Romeo falls in love too easily and gives away his control. Also in the film there are numerous shots of Verona and the key point in most of these scenes is the titanic statue of St. Mary. I believe this to be a link to Juliet. I believe this because Juliet is described as beautiful, pure and sinless these are the same things that you would associate with St. Mary because she was said to be a virgin when she gave birth, and Juliet says she wants Romeo to be the first man she lies with. Also in the scene before the ball when Juliet’s mother is telling her about the arranged marriage to Paris it is obvious that she is wearing no make up and still appears to be beautiful. Also throughout the text she is described as saintly and angelic. Finally in the Catholic religion which both Romeo and Juliet are; when they go on a pilgrimage to the holy lands, they would be blessed and then they would touch the palms of a saint, the main one is usually St. Mary. In many strong Catholics lives this is viewed as one of the most enlightening and pure moments of their life. So when Romeo touches the palm of Juliet after calling her a saint this can be interpreted to be the most pure and enlightening moments in his life showing his trust and unconditional love for Juliet. Moreover, in the film Romeo wears armour to represent his insecurities and true thoughts and feelings being hidden from sight and in the literal version he wears a mask because it is a way to hide who he really is. These two things support the idea that Romeo is truly insecure but puts forth a barrier to stop people getting in. In the film he lets his armour slip when he is with Mercutio and Benvolio, because these two people make him feel safe. Also in the film Juliet wears no makeup and is very open and does not have anything to hide. This is also shown by the way she dressed as an angel because angels are seen as beautiful and pure and open. This is in direct contrast because a knight is a person with connotations of wars and battles and angels have connotations of purity and beauty. Also you can see the difference between Juliet and her family by what they wear to the costume ball. I know this because Juliet wears a full length white dress with no eye catching detail but, Tybalt who we already know by Act 1: Scene 5 is quite hot headed and is willing to jump in head first without thinking of the consequences dresses as a devil this is the complete opposite to Juliet. Her mother dresses as Cleopatra the idea that Mrs. Capulet wears this costume shows that she is quite promiscuous this is also shown by the way that she intimately kisses Tybalt; her own nephew.. And mr. Capulet dresses as a roman emperor this shows he views himself as a very powerful man. However the style of the costume looks like Julius Caesar, who was a very power mad man and when he felt like he had been betrayed would do anything to get revenge this has an essence of dramatic irony because later on he threatens to disown Juliet because she does not want to marry Paris. Tybalt, Mrs. Capulet and Capulet were very glittery costumes that have colours that represent power (purple) that represent wealth (gold) and that represent danger (red).

Occupational Therapy essays

Occupational Therapy essays Occupational Therapy A career for the new millennium To become an occupational therapist a person has to go through the proper training, a bachelors degree in O. T. is the minimum requirement for entry into this field(www.aota.org). To obtain a license applicants must graduate from an accredited educational program and must also pass a national certification examination anyone considering this profession should take high school courses in chemistry, biology, physics, health art and the social sciences (www.aota.org) Colleges admissions also look favorably at paid or volunteer experience in the health care field (www.aota.org). Practitioners, students and educators must be actively involved in the process of studying, understanding and consciously utilizing theories of O.T. The person who graduates from an occupational therapy program needs to be independent, critical thinker who is at home with principles and interrelationships among concepts (the practice of occupational therapy Pg.5). Once a person is in this field there are a few skills that if did not have they will need to develop them over time to survive this profession. First of all they must be a people person, they have to love helping others and they must also be a very patient person. Being a occupational therapist is a job that requires you to have a really a good imagination to come up with the different ways of treating your patient various injuries. When your in field you will encounter a lot of rude and frustrated people referring to patients and fellow employees so being prepared for any thing is an important part of being occupational therapist. The main goal of an occupational therapist is to basically help people who have suffered an accident to be able to perform regular task(preface xi), in other words teach them to work around there injuries or disabilities. Its just how occupational therapis...

Where Do Ideas Come From Essay Example | Topics and Well Written Essays - 750 words

Where Do Ideas Come From - Essay Example Without ideas, there are basically no new things to speak of. Apparently, novelties are only possible because there were ideas that came first and when realized resulted in these new things. However, while it is easy to conclude that so many things in this world came from ideas, from the mental constructs of man, the issue of where do ideas come from remain to this day an unresolved issue for some because of contrasting perspectives. One camp has a metaphysical perspective, which insists that ideas are simply the imaginations of the human mind that is not in any way related to the physical or objective conditions. Another camp has a religious or supernatural point of view on the matter; it maintains that ideas come from superior or divine beings and planted in man’s mind in the form of inspiration. The third camp, however, bases its argument on more scientific grounds; it explains that ideas are mental constructs resulting from the appreciation by man of the objective conditio ns surrounding him with the use of his senses. Of the three different answers to the question of where ideas come from, the metaphysical and supernatural points of view share so much in common. Both essentially maintain that ideas are not in any way related to the material world but are results of man’s perspective that is absolutely independent from objective realities. The belief that these are inspiration may just be meant to give credit to the God that he believes in but ultimately, the ideas are still products of his own imaginations. However, a deeper study of the ideas that man can have in relation to the objective conditions that surround and confront him often shows that he is actually influenced by factors that are external to him. It is therefore more accurate to conclude that ideas may come from the internal, particularly the mind, but these are also shaped by external conditions which man may not have control over. Ultimately, the third argument regarding the ori gin of ideas, which is that these are influenced by objective conditions, is the right perspective. The adherents of the metaphysics and the supernatural would insist that the human mind is an object in which inspiration from above or from within would emerge. In Theory of Forms, Plato does not only isolate idea from material world. He actually gave so much importance to ideas while negating the relevance of existence of the material. However, such form of subjectivism actually disregards also the fact that the human senses are also factors for determining the essence of the material and that even before man could label and define a stone as a stone, it was already there. This just means that before the idea, there was already matter. In fact, the human mind itself, which the adherents to metaphysics and the supernatural would say is where ideas are created independently or planted by external beings as inspiration, is matter. Before such inspiration could develop, the mind, which i s material, has to exist first. Without the mind, whether inspired from a divine being or not, no ideas would be created. The mind, therefore, is a key requirement for the creation of ideas. Since the mind is material, this only proves that concrete objective or material conditions exist prior to the development of ideas. Karl Marx and Friedrich Engels explained in The German Ideology that â€Å"consciousness is the product of man evolving in natural circumstances, in other words that consciousness has a natural origin† (Bloch 136). This means that man’s ideas can never be isolated from what he observes in his natural surroundings. One principal reason for this is that it is the mind that creates ideas but before such mind performs its task of construction, it first gathers the necessary materials. This

Basel III Essay Example | Topics and Well Written Essays - 2000 words

Basel III - Essay Example When the housing bubble collapsed before the financial crisis, the asset-backed securities loss value and many banking firms faced insolvency and required federal bailouts. This paper will review the Basel Accords and the economic impact on banks because of the Basel Accords. Basel I and II background Basel I, which centered mainly on credit risk, came into existence in 1988 and became legally enforceable in the G10 nations in 1992 (Barron, J 2011). The goals of Basel I was to mandate that banks preserve enough capital to absorb losses without creating universal difficulties. Basel I was criticized for being inadequate in its assessment of assets to risk categories because assets with different risk composition would be categorized into the same risk groups. The Basel III established the amount of reserves required by banks to avert losses and cushion the financial industry against possible future financial catastrophes. Basel II was created in June 2004 after concerns arose with Bas el I because of the regulatory arbitrage. Basel II was seen as a more risk-sensitive standard that applied bank’s own approximates of risk in deciding minimum capital demands. Basel II placed measures on the amount and usage of a bank’s capital to cover the risks they experienced. One of the fundamental modifications suggested by Basel II is the heightened sensitivity of a bank’s capital obligations to the risk of its assets: the quantity of capital that a bank has to capture is to be directly associated to the riskiness of its underlying assets (Drumond, I 2009). Because Basel II connected the riskiness of banking institution lending with the funds it held, basically making higher risk transactions have elevated reserve requirements than lower risk ones (Barron, J 2011). A chief concern of the Basel II imitative was the practice of securitization. Banks grouped risky loans into asset-backed securities and sold the securities to investors. This practice allowed the banks to move the risky assets off their balance sheets. This process allowed financial institutions to decrease their capital obligations, take on increasing risks and augment their leverage ('FOCUS: The Business Impact of Basel III' 2010).

Respondeat Superior Paper Assignment Example | Topics and Well Written Essays - 750 words

Respondeat Superior Paper - Assignment Example The significance of this doctrine is that it gives the injured party the chance to recover losses or damages incurred, by making the employer liable for all the injuries brought about by an employee’s actions, provided that this employee is operating within the scope of employment. In this case stated, the surgeon has a vicarious liability for the patient’s death. It is very determinable that the nurse-anesthetist’s action led to the death of the patient. It is the nurse-anesthetist who had administered anesthesia without paying close attention to the patient’s oxygen intake. The nurse-anesthetist’s negligence also caused her to fail to detect the vital signs of lack of oxygen, until the patient reached the precipice of a cardiac arrest. This alone gives a very strong ground for a Respondeat Superior case. Some of the Respondeat Superior lawsuits include death, injury, or incomplete treatment. Like this case, most Respondeat Superior cases stem from an unintentional and unforeseen failure to detect or carry out an action. It is beyond gainsay that both the surgeon and the nurse-anesthetist did not intend to harm the patient, but their unforeseen failure caused the patient’s death. It is also imperative to note that the nurse-anesthetist was acting as an employee in the line of duty. ... The import is that the deceased patient’s family, as well as the plaintiff, will easily prove that the nurse-anesthetist is an employee of the surgeon’s institution. Similarly, all the acts she had carried out were part of the treatment. The administration of anesthesia was done to prepare the patient for surgical intervention. This will greatly help the plaintiff prove that the nurse-anesthetist erred within the scope of employment. In another wavelength, noting that vicarious liability entails strict secondary responsibility is also important in understanding the surgeon’s liability for the nurse-anesthetist’s actions. This aspect of secondary liability is brought about by the surgeon being superior to the nurse-anesthetist. It is because of this hierarchical relation between the surgeon and the nurse-anesthetist that not only makes the nurse-anesthetist to prepare the patient for the surgeon’s work, but also makes the surgeon responsible for all the acts executed by his subordinate, the nurse-anesthetist. Again, Lewis and Gardner (2000) divulge that the conditions that describe vicarious liability are very wide, thereby giving the surgeon’s culpability a wider threshold. Particularly, vicarious liability in Respondeat Superior broadly imputes responsibility on any third party, provided that the third party possesses the authority and duty of control. The gravity behind this development is that even if the plaintiff may not in the court of law identify the very nurse-anesthetist; yet, by adducing the results of the investigations, the plaintiff will have rendered the surgeon fully liable. Since the results